PROGRAMS // FROST VS GLACIER VS PERMAFROST
Which WynterIX program fits: a plain comparison.
FROST is a one-time website project. GLACIER is a monthly search visibility program. PERMAFROST is the full client acquisition system. The Exclusive Market Partnership is separate: WynterIX owns the property and one partner receives every lead. The table compares what each includes, where it starts, the term, and who it fits.
The four programs, side by side
Search visibility means three disciplines run together. SEO is ranking in Google's classic results. AEO, answer engine optimization, is being the direct answer in featured snippets and voice assistants. GEO, generative engine optimization, is being cited inside AI answers from engines such as ChatGPT and Perplexity.
| FROST | GLACIER | PERMAFROST | EXCLUSIVE MARKET PARTNERSHIP | |
|---|---|---|---|---|
| What it is | Website Design and Build. A custom, performance-first website, written and built by WynterIX and owned by you. | Search Visibility Program (SEO + AEO + GEO). Ranking in Google, being the answer in snippets and voice, and being cited inside AI answers, run as one program. | Client Acquisition System. The flagship: search visibility plus intake automation, conversion work, and attribution, measured as qualified opportunities. | Owned ranking property dedicated to one partner. Every call and form from a WynterIX-owned property for one service in one metro, routed to you alone. |
| From price | From $12,500 | From $4,500 per month | From $8,500 per month | From $1,500 per month, or per qualified lead by trade |
| Term | One-time project. Delivered in 6 to 8 weeks. | 90-day minimum, then month to month with 30 days written notice. | 6-month minimum, then month to month with 30 days written notice. | 90-day minimum, then month to month with 30 days written notice. No setup fee. Application only. |
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| Does not include |
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| Best for | A business that needs a fast, owned site that ranks and converts. | A business with a working site that buyers cannot find in search or AI answers. | A business that wants one firm accountable for the whole path from search to booked client. | A high-ticket trade that wants exclusive inbound calls in one market without a build cost. |
| Ownership | You own the site, content, and accounts. | You own every page, report, and account. | You own the site, content, automations, and accounts. | WynterIX owns the property. You own every lead it sends you. |
FROST
- What it is
- Website Design and Build. A custom, performance-first website, written and built by WynterIX and owned by you.
- From price
- From $12,500
- Term
- One-time project. Delivered in 6 to 8 weeks.
- Includes
- Discovery session and a written site plan: every page, its purpose, its target search phrase, and its call to action, approved before design starts. Custom design (no theme, no template), desktop and mobile, presented as two design directions, one chosen and refined. Up to 12 pages built and written: home, services (up to 5), about, contact with the qualification form, pricing or plans if wanted, privacy, terms. Additional pages quoted per page. All copy written by WynterIX from the discovery session, in your voice, search-structured (one page per buying intent, answer-first opening, question-shaped headings). Technical build on a prebuilt, edge-delivered stack (loads in under two seconds on a phone, near-zero hosting cost, nothing to patch weekly). Search and AI readiness: page titles, descriptions, structured data for the business and each service, sitemap, canonical facts (hours, phone, address, service list) consistent on every page. Working contact and qualification form delivered to your inbox, with bot protection. Call tracking number and form attribution connected, so you know which page produced which lead. Analytics and Search Console set up on accounts you own. Launch on your domain, redirects from the old site so no rankings are lost, and a 90-day care window for fixes and small changes. Full ownership and a handover document explaining how to edit and who to call.
- Does not include
- Ongoing search work after the 90-day window (that is GLACIER). Online store functionality. Ongoing hosting management after handover (documented so any developer can take it).
- Best for
- A business that needs a fast, owned site that ranks and converts.
- Ownership
- You own the site, content, and accounts.
GLACIER
- What it is
- Search Visibility Program (SEO + AEO + GEO). Ranking in Google, being the answer in snippets and voice, and being cited inside AI answers, run as one program.
- From price
- From $4,500 per month
- Term
- 90-day minimum, then month to month with 30 days written notice.
- Includes
- Week one: a written 12-month roadmap listing the pages to build, the pages to fix, the search phrases targeted, and what is measurable each month. Technical foundation work in month one: crawl and indexing fixes, speed, structured data, canonical facts, internal links. New money pages every month (target 4 to 6 pages or posts per month), each written to rank in Google, be pulled as an answer, and be cited by AI engines. Rebuilds of existing pages that are close to ranking. Entity and citation work: consistent business facts across the web, contributed articles and mentions in outlets named in the roadmap, no bought links. AI answer-engine tracking: a fixed panel of buyer questions checked monthly across Google AI Overviews, ChatGPT, Perplexity, and Gemini, with the raw results shared. Google Business Profile management when it fits your business. One monthly report and one monthly call: what moved, what did not, what changes next. Rankings, impressions, AI citations, calls, and form leads by page. Direct access to the people doing the work by email, reply within one business day.
- Does not include
- Website redesign (FROST). Automation (PERMAFROST). Paid ads.
- Best for
- A business with a working site that buyers cannot find in search or AI answers.
- Ownership
- You own every page, report, and account.
PERMAFROST
- What it is
- Client Acquisition System. The flagship: search visibility plus intake automation, conversion work, and attribution, measured as qualified opportunities.
- From price
- From $8,500 per month
- Term
- 6-month minimum, then month to month with 30 days written notice.
- Includes
- Everything in GLACIER. A qualified-opportunity definition agreed in week one, and one number reported every month: qualified opportunities and cost per qualified opportunity. Intake automation: missed-call response, instant lead qualification, follow-up sequences, appointment booking, and review requests, built on your own accounts. An AI voice or chat agent for after-hours and overflow where it fits the business (WynterIX will decline it where it would hurt your reputation). Conversion work on the site every month: forms, calls to action, page order, proof placement, tested against real traffic. CRM connection so every lead is tagged with its source page and followed through to booked or lost. Quarterly strategy review in addition to the monthly report and call.
- Does not include
- Paid ads. A full website rebuild (FROST can be added at the project price).
- Best for
- A business that wants one firm accountable for the whole path from search to booked client.
- Ownership
- You own the site, content, automations, and accounts.
EXCLUSIVE MARKET PARTNERSHIP
- What it is
- Owned ranking property dedicated to one partner. Every call and form from a WynterIX-owned property for one service in one metro, routed to you alone.
- From price
- From $1,500 per month, or per qualified lead by trade
- Term
- 90-day minimum, then month to month with 30 days written notice. No setup fee. Application only.
- Includes
- Every call and form from a WynterIX-owned property built for one service in one metro, routed to you only. One partner per market, in writing. The market is closed to anyone else while you hold it. A tracked phone line and call recordings, plus a monthly statement of every lead, so you can verify what was delivered. A written Lead Policy: what counts as a qualified lead, what is credited (wrong numbers, out of area, solicitations, duplicates), and how disputes are settled. Ongoing ranking work on the property at WynterIX’s cost.
- Does not include
- Ownership of the property (WynterIX keeps it, stated plainly). Your own website or marketing.
- Best for
- A high-ticket trade that wants exclusive inbound calls in one market without a build cost.
- Ownership
- WynterIX owns the property. You own every lead it sends you.
The table is a summary. Full deliverable lists and every term for each program are on the pricing page.
Choose by answering four questions
Is your website the bottleneck?
If it loads slowly on a phone, hides the path to contact, or cannot be read clearly by search engines, start with FROST. Every other program performs better on a site that works.
Do buyers find you?
If the site works but buyers find competitors first, in Google or in AI answers, GLACIER is the program. It builds visibility month by month from a written 12-month roadmap.
Do the leads you get turn into booked work?
If inquiries arrive but go unanswered, unqualified, or unfollowed, you need intake and conversion as well as visibility. That is PERMAFROST, measured as qualified opportunities per month.
Do you want to own the asset, or only the leads?
If you want every call for your service in your metro without building anything yourself, look at the Exclusive Market Partnership. WynterIX keeps the property. You receive every lead it produces.
Programs that work together
The programs are not a ladder you must climb in order. Most clients combine two, and the combinations follow the problem.
- FROST, then GLACIER: rebuild the site first, then run search visibility on a foundation that can hold it.
- FROST inside PERMAFROST: when the current site cannot carry a full system, the rebuild is added as a project alongside the retainer.
- An automation project, then PERMAFROST: fix intake first, see what faster response does to booked work, then add the rest.
- A partnership alongside any program: the partnership property is separate from your own site, so the two do not compete.
A single automation, such as an AI receptionist or a follow-up sequence, is sold as a standalone project and explained on the AI automation page.
Ownership and terms, stated once
Everything we build in FROST, GLACIER, and PERMAFROST is yours at the end of the term, with handover documentation. The Exclusive Market Partnership is the one exception: WynterIX owns that property, and the partner owns every lead it produces.
Monthly programs carry a minimum term. GLACIER and the partnership run ninety days, PERMAFROST runs six months, and each continues month to month with 30 days written notice. How those terms map to what becomes measurable is covered in how we work.
Ninety days is our minimum because it is the shortest period in which anything we do becomes measurable. If someone promises a turnaround in thirty days, they are selling you the promise, not the turnaround.
When none of them fits
- You need results in thirty days.
- You are choosing on price alone.
- No one is in place to answer and follow up on leads.
- You want gray-hat shortcuts or bought links.
If any of these is true, none of our programs will serve you well, and we would rather say so now. The full picture of who we take on is on who we work with.
Not sure which program fits?
Apply and describe the problem. We will recommend a program, or tell you plainly that none fits. We reply within one business day.